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Delivering value with innovation

For Premier Tech, the development of innovative commercial offers relies inherently on creating value, whether with or without new technology.

We are convinced that client-perceived value is the cornerstone of true innovation, which lies at the heart of our approach.

That is why we favour an approach that breaks down value into tangible and intangible aspects — namely utility, or function, and desirability, or emotion.

This deep understanding of value allows us to come up with even more innovative and high-performance solutions, ensuring a unique, immersive and meaningful experience for our clients through the life cycle of our products.

— We are convinced that client-perceived value is the cornerstone of true innovation, which lies at the heart of our approach. —

Our innovation approach stems from over 40 years of continuous and sustained commitment. Drawing from this journey, we continue to leverage this approach — a key element driving our diversification and supporting the long-term growth of Premier Tech.

We have always fostered a structured approach to innovation, anchored in a well-defined framework and foundation, engaging all teams around a shared vision and clear objectives.

Innovation types

Two types of innovation, both fundamental to the development of value-added commercial offers, are part of the Innovation Model of Premier Tech.

Evolving our existing commercial offers

It is important to invest in innovation projects aimed at strengthening the competitiveness of technological platforms and their related products and services. This type of innovation, namely evolution innovation, can involve the improvement of offers, processes or business models. It is also aimed at adding new features or functionalities to existing products. By enhancing the client-perceived value and therefore their satisfaction, these projects support the development of the company while securing its market relevance.

Exploring new commercial offers

Devoting effort to innovations focused on exploring and identifying opportunities in new markets and technological fields is equally important. This type of innovation, namely exploration innovation, can lead to significant progress regarding products, services, processes, and business models. It aims to support the organic growth of the company with new commercial offers, enhancing our capacity to serve both existing and future clients.

Concrete examples of innovation

Three innovations launched over the past year highlight some of the core concepts behind the philosophy of the innovation approach of Premier Tech.

Premier Tech Growers and Consumers

The new PRO-MIX® HP® open top grow bags developed by Premier Tech Growers and Consumers are a good example of evolution innovation, as they allow the group to strengthen its current market position by addressing issues clearly identified by clients with an innovative and ingenious solution. 

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Premier Tech Water and Environment

The Ecoflo® linear biofilter of Premier Tech Water and Environment, for which two patents have been filed, rather results from exploration innovation and opens the door to enter new markets with a unique and innovative approach. 

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Premier Tech Systems and Automation

The launch of a training offer allowing clients to enhance the performance and profitability of their ChronosTM equipment also stems from an exploration innovation approach. It is based, in that case, on a combination of new and existing trainings integrated into a unique commercial offer and support for the group’s clients. 

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These new commercial offers clearly show how the creation of value, based on both tangible and intangible aspects, is the very foundation of our innovation approach.

*This story is from the Premier Tech Report 2024.