What does impactful offer mean to us
Premier
As a stepping stone to creating more of those offers and communicating in an open and factual manner about those already in our portfolio, we have determined what an impactful offer truly means to us and identified specific qualification criteria. These criteria allow us to measure the positive impact of our products, services or business models more adequately as well as to better define and assess those we aim to develop.
We will present our three criteria and how they apply to one of our impactful offers — the natural active ingredients from the AGTIV® product line.
Criterion 1
The offer addresses a social or environmental challenge in a precise and tangible manner
We assess the purpose of a product to determine if it addresses a recognized and documented environmental or social challenge. To do so, we refer to the established international framework fordocumenting these challenges: the Sustainable Development Goals (SDGs) of the United Nations. As for our key performance indicators, we base them on the IRIS+ system, a positive impact measuring tool designed for businesses.
AGTIV® product line
The natural active ingredients of our AGTIV® product line help contribute to some of the specific targets of Sustainable Development Goal 2 which aims for sustainable agricultural practices. Specifically, these practices aim to ensure the viability of food production systems and the implementation of resilient agricultural practices that increase productivity, strengthen adaptive capacity to climate change, and gradually improve land and soil quality.
Some of our active ingredients enable the optimization of fertilizer use, reducing the GHG emissionsassociated with their production and the impact of their use. Improving yields also promotes optimization of all resources used for agricultural production.
The natural active ingredients – mycorrhizae, rhizobium, Bacillus and Serendipita – of our AGTIV® product line address certain environmental challenges in a specific and tangible way by increasing crop productivity, enhancing their resistance to drought and improving soil health as well as stability.
Criterion 2
The offer is integrated and designed for a long-term impact
We assess whether a product or service is embedded and established as part of the commercial offer of our business groups. We aim to qualify offers and models that have a significant impact in terms of scale and lasting positive impact.
AGTIV® product line
Premier
This commitment to biotechnological innovation with natural active ingredients is still relevant today as we are determined to bring back life into soils. Premier
Criterion 3
The offer is verifiable and quantifiable
We ensure that the positive impact of our offer is quantifiable and verifiable. We aim to demonstrate, with appropriate context and supporting evidence, how our products and services have a positive impact on the environment or address a social challenge. Committed to transparency, we seek to provide reliable and detailed evidence to all our stakeholders.
AGTIV® product line
Many studies have shown the positive impact of our active ingredients. We have conducted tests experimentations with partners, measuring and demonstrating productivity gains.
We have also worked directly with producers, in their fields, to understand their situation and enable them to measure their yields. In the coming year, we aim to carry on with new studies to assess other benefits such as additional carbon sequestration or reduction in fertilizer use.
We work on these initiatives with agricultural stakeholders — governments, scientists, agronomists, agri-retailers and certification bodies — to confirm the accuracy of our data.
*This story is from the Premier Tech Report 2024.